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The most widely read new home marketing articles on this site.

1. Home Builder Designs Website to Sell Homes
   Article provided by Lance Sonka
   According to a recent study conducted by the National Home Builders Association, more than 80% of new home buyers start the buying process with r . . . continue
   
   
2. Spec Home Solutions
   Article provided by Lance Sonka
   "We knew that Home Builders paid enormous sums of money each and every month to the "other guys" for basically the same service that we provided; and that the "other guys" depended on those exorbant fees to stay afloat financially." . . . continue
   
   
3. Generate Home Sales with Online Classifieds
   Article provided by Lance Sonka
   Effective new home advertising on the Internet is more than combining your builder's inventory home information with a few a pictures and su . . . continue
   
   
4. Search & Home Builder Blogs
   Article provided by Lance Sonka
   Are you blogging? You should be. In fact, whether you are a home builder with 1, 10, or 10,000 employees, you and them should all be blogging. Why? . . . continue
   
   
5. Spec Home Construction Contract
   Article provided by Lance Sonka
   Recommendations from the IRS regarding spec home building contracts: Your choice of methods of accounting for income and expense . . . continue
   
   
6. Speculative Construction Builder Tax
   Article provided by Lance Sonka
   Speculative builders construct residential or commercial buildings on land they own (or on real estate for which they are a lessee, or have the right . . . continue
   
   
7. Sharing Information Builds Trust with Prospects
   Article provided by Lance Sonka
   Let go of information… holding onto it will destroy the new home sales process. In his best selling book entitled "Idea Virus," Seth Godin . . . continue
   
   
8. New Home Marketing Begins with Trust
   Article provided by Lance Sonka
   Home builders today are mostly unaware of the "shift" that web technology has created in the minds of home buying prospects. Recent software . . . continue
   
   
9. How To Sell New Homes with Web 2.0
   Article provided by Lance Sonka
   Have you heard the term viral marketing? Chances are you have, but if you haven't here is a definition of it in a nutshell: Viral marketing is a ter . . . continue
   
   
10. New Home Marketing 2.0 - Advertising and Sales Cycle
    Article provided by Lance Sonka
    Home Buyers desperately need information about the homes that you sell. The closer the prospect is to the information the faster they travel through . . . continue
    
    
11. Follow the Flow of New Home Marketing 2.0
    Article provided by Lance Sonka
    What do you mean New Home Marketing 2.0? . . . continue
    
    
12. Information Marketing will work for Home Building Industry
    Article provided by Lance Sonka
    Real Estate image advertising is dead. This concept worked decades ago when most folk assumed a professional to be honest and trustworthy. Busines . . . continue
    
    
13. New Home Sales and Marketing Manifesto
    Article provided by Lance Sonka
    The techniques outlined in this document will help you to navigate your home building organization through the greatest opportunity that the home buil . . . continue
    
    
14. Cure for Home Builder Sales Blues
    Article provided by Lance Sonka
    New Home Marketing 2.0 - Table of Contents Introduction Problem New Home Marketing 2.0 What & Why? Not keeping pace with Home Buyers . . . continue
    
    

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