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Feature Articles

Find the latest feature articles here!

New Home Marketing articles are posted several times a week, and most can be found right here.

Click on any headline below to find the full article.

Be sure to click the 'view more articles' link at the bottom of the page to read new articles and headlines you may have missed.

New Home Marketing Begins with Trust
Article provided by Lance Sonka
Home builders today are mostly unaware of the "shift" that web technology has created in the minds of home buying prospects. . . . continue

Sharing Information Builds Trust with Prospects
Article provided by Lance Sonka
Let go of information… holding onto it will destroy the new home sales process. In his best selling book entitled "Idea Virus," Seth Godin . . . continue

New Home Marketing 2.0 - Advertising and Sales Cycle
Article provided by Lance Sonka
Home Buyers desperately need information about the homes that you sell. The closer the prospect is to the information the faster they travel through the cycle. There . . . continue

How To Sell New Homes with Web 2.0
Article provided by Lance Sonka
Have you heard the term viral marketing? Chances are you have . . . continue

Follow the Flow of New Home Marketing 2.0
Article provided by Lance Sonka
What do you mean New Home Marketing 2.0? . . . continue

Information Marketing will work for Home Building Industry
Article provided by Lance Sonka
Real Estate image advertising is dead. This concept worked decades ago when most folk assumed a professional to be honest and trustworthy. Business today is pushing . . . continue

New Home Sales and Marketing Manifesto
Article provided by Lance Sonka
The techniques outlined in this document will help you to navigate your home building organization through the greatest opportunity that the home bui . . . continue

Cure for Home Builder Sales Blues
Article provided by Lance Sonka
New Home Marketing 2.0 - Table of Contents Introduction Problem New Home Marketing 2.0 What & Why? Not keeping pace with Home Buyers Sol . . . continue